“Think about social media relative to where e-commerce was 20 years ago ... My best advice is if you're not thinking about this, think about it more.”

Social media management platform Hootsuite has over 18 million customers, but that’s not enough for Chief Technology Officer Ryan Donovan. He’s looking to help businesses scale up their social media, to help hundreds if not thousands (or tens of thousands) of employees keep collaborating on social selling and brand advocacy without tripping over themselves. Join Ryan to discover how the philosophy of “waking up smarter” applies to business transformation, his take on the recent degeneration of social media, and why social media content marketing is a huge missed opportunity for many businesses.