November 13, 2020

Growing your Agency through Technology Partnerships (a webinar w/ Hawke Media)

53 minutes

Agencies are facing trying times. Amidst shrinking customer bases, a shift to specialist relationships over agency-of-record agreements, and the commoditization of many services, Agency owners must adapt their operating models or face extinction.

In this session, Alex Glenn (founder of Partnerprograms.io), Ashley Scorpio (VP of Partnerships for Hawke Media), and Marquis Murray (Certified Asana Pro) will unpack how partner and affiliate programs can transform the Freelance or Agency, business model.

Speaker Bios

Alex Glen

Alex has spent half of his career as an agency and consultant helping tech teams build and execute creative growth systems. The other half has been internal - leading growth for saas, marketplaces, and communities. Now, Alex is focused on creating better partnerships between agencies and tech companies - working with over 150 partner programs and hundreds of agencies. Find and chat with Alex in The Agency Partners Collective, or check out his services on Partnerprograms.io.

As the VP, Partnerships at Hawke Media, Ashley oversees the agency's partner program including business development and co-marketing initiatives. With over a decade of experience in both traditional and digital marketing, Ashley is a performance marketing leader that specializes in paid social advertising, focusing on eCommerce brands and B2B SaaS companies. Prior to Hawke, Ashley managed community and digital for the former Prime Minister of Canada and has been responsible for millions of dollars in digital ad spends that helped launch and scale household digitally native eCommerce brands. Ashley has over a dozen years of experience working with startups and frequently advises startups in eCommerce, tech, and blockchain.Ashley Scorpio

Hi, I'm Marquis, the President & Co-Founder of Ditto, where we create order through systems and processes for Agency Owners & Operators who want to scale their procedures while reducing managerial workload. That way, they can focus on the tasks that matter and get back to doing the work they love. One of my passions is staying current with what's new and happening in the world of digital media. In nearly 15 years in the industry, one thing that hasn't changed is the rate at which burnout and stress are affecting agency owners & operators. That's why we work with your team to build systems around your everyday processes so that you can finally break the plague on unpredictability in your business. When I'm not optimizing workflows, you can find me either reading a book, honing my skills in photography, kayaking, playing bass, or out for a walk with my family, getting to know more of the small town we call homeMarquis Murray

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