Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. 

Today I speak with Ali Hussain the host of How to Grow a CMO podcast by The Marketing Practice. We uncover the strategic elements that make podcasting truly client-centric, the art of interviewing CMOs from someone of the most valuable B2B brands on the planet, and the crucial balance between an engaging host personality and the valuable insights of guests. 

We also  discuss: 

• The value of podcasting for consultancies and marketing agencies 
• Podcasting as a way to contact hard-to-reach senior decision-makers.
• How podcasts can create a balanced vendor-client relationship.
• The future of B2B podcasting