Pinterest can be frustrating for many entrepreneurs because we know that it can lead to traffic and sales, but it’s very different from other social media platforms. Today Mackenzie Armstrong joins me today to talk about growing your audience organically with Pinterest. We talk about using Pinterest for business, setting up your profile, and what you should be pinning. We also talk about the difference in how brick and mortar stores and online stores should use Pinterest strategically, as well as the best tools available.

Topics Discussed:

• How entrepreneurs can use Pinterest for their business
• Setting up your Pinterest profile up to attract dream clients
• The types of things businesses should be pinning
• How Pinterest different for brick and mortar stores and online stores
• The best tools for using Pinterest effectively
• The mistakes people make when using Pinterest for business

Resources Discussed:

• Tailwind
• Canva

Connect with Mackenzie:

Mackenzie Armstrong is the owner of Armstrong Virtual Solutions where she empowers podcasters to populate their courses using Pinterest.

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• Pinterest Audit Checklist