Today’s guest Tyler McCall came on my radar about two years ago when I was incredibly frustrated with Instagram as a business owner. I felt like all of the advice I was getting from so-called “experts” wasn’t helping me grow my business.

Tyler’s approach revolutionized the way I approach Instagram but also marketing in general. His program helps clients develop their own, customized Instagram marketing strategy so that you can stand out and make sales.

In this episode, he is sharing his one-size-does-NOT-fit-all Instagram approach. His insights might blow your mind, such as:

• The difference between being a content consumer and content creator.
• How to be results-oriented with your Instagram strategy instead of focusing on vanity metrics (likes and followers).
• Why you should eliminate the phrase “link in bio” from your vocabulary.
• Why he personally doesn’t give a rip about whether his engagement goes up or down – and you shouldn’t either. 

Links

Visit www.tylerjmccall.com/free to take Tyler’s masterclass, How to Sell More Products, Programs, and Services on Instagram (without obsessing about your follower count or posting every day.)

Follow Tyler on Instagram.

Follow Katie on Instagram or visit the website to learn more about her work.