In this episode, Melinda Emerson converses with Carole Copeland Thomas about the importance of adapting to technology, maintaining diverse revenue streams, and building a supportive team. They delve into hiring virtual staff, managing operations across time zones, and fostering relationships. They also discuss a personal story about fundraising for a deceased assistant's family, underscoring the role of empathy in business.

(0:00) Introduction and guest presentation: Carole Copeland Thomas

(3:05) Importance of a supportive team and business adaptation to technology

(8:24) Current business model, revenue streams, and diversification

(11:02) Team structure and experience with hiring virtual staff through Upwork

(15:10) Efficiency and effectiveness of virtual staff

(17:07) Managing business operations across different time zones

(19:11) Building relationships with virtual staff and dealing with unexpected events

(26:20) Fundraising efforts for the family of a deceased virtual assistant

(30:20) Closing remarks, appeal for help, and the importance of empathy in business

(33:13) How to reach Carole Copeland Thomas and Melinda Emerson's closing words