Many business owners looking to grow their businesses may never
consider franchising for a variety of reasons. However, the
decision to ignore or avoid franchising as a legitimate means of
business growth may come from a lack of understanding of the real
short and long term benefits of a corporate growth model with a
long track record of success. The truth is that franchising
is not just for fast food and dry cleaning chains. Businesses
in all industries are leveraging franchising for growth. Listen and
learn from Mark Siebert, CEO of iFranchise Group, about what makes
a business “franchiseable” and what franchisees should consider
when looking for a business to buy.