consider franchising for a variety of reasons. However, the

decision to ignore or avoid franchising as a legitimate means of

business growth may come from a lack of understanding of the real

short and long term benefits of a corporate growth model with a

long track record of success.  The truth is that franchising

is not just for fast food and dry cleaning chains.  Businesses

in all industries are leveraging franchising for growth. Listen and

learn from Mark Siebert, CEO of iFranchise Group, about what makes

a business “franchiseable” and what franchisees should consider

when looking for a business to buy.