Meet Erik Hegely, Head of Growth Marketing at Pixel Federation, a mobile gaming developer from Slovakia. Pixel Federation does simulation, puzzle, and RPG mobile app games. 

Questions Erik Answered in this Episode:

• How do you go about developing a creative strategy for each of these titles? 
• How do you understand what will motivate a user or what creative will resonate the most for a particular game? 
• What do you do with the information you get from the third-party userbase survey?
• What makes optimizing the onboarding or game start challenging?
• How long have you been doing the in-app survey technique and why did you start doing it?

Timestamp:

• 6:13 Developing a creative strategy for each game
• 9:37 Learning what motivates a user in a game
• 13:34 The catalyst for utilizing in-app surveys
• 15:10 The importance of consistency in user flow

Quotes:

(7:25-7:33) “We certainly took it to the next level after running a psychological survey with our user base and understanding really, truly what motivates them to play.”

(18:41-18:47) “It makes you work at your game as a service. You don’t just play the game for a while. You play the game for years.”

Mentioned in this Episode:

• Erik Hegely’s LinkedIn
• Pixel Federation