Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 205 with Josh Elledge – Growing Your Influence Through Authority, Platform & Generosity.

Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional marketing methods.

UpMyInfluence (UMI) is a purpose-driven company focused on helping high-ticket agencies, coaches, consultants, and other B2B service providers skyrocket their sales through authority, platform, and leading with generosity. Josh wholeheartedly believes UMI has a moral imperative to help entrepreneurs own their expertise, share their wisdom, and serve the world with their collective messages.

Here’s just a taste of what we talked about today:A Lesson from Adrian Cronauer

There was a movie in the Good Morning, Vietnam starring Robin Williams. This was the true story of Adrian Cronauer who got in trouble because during the Vietnam war, he had a crisis of conscience. Where he knew that he had a platform and a microphone, where he connected with his audience and served them.

The issue that came about was, should I tow the company line or do I advocate on behalf of my audience? So in that case, he was being told to lie about certain things during the Vietnam war.

And he said I can't do that. So he stood up and told the truth, then got in trouble.

Adrian Cronauer spoke and taught at the defense information school. He wasn't a teacher. But he just came in, frequently. Because of that Josh had an opportunity to learn from him. The lesson he learned from Adrian just how is to always be honest, authentic, and give value to your audiences.

About Up My Influence

Up My Influence believe that you deserve the chance to positively and profoundly influence the world with your message.

For too long, the path to authority and influence has been paved by traditional public relations firms – a great option for large corporations with huge budgets and plenty of time on their hands. Not nearly as effective for the millions of other businesses, brands, and entrepreneurs that need more bang…. for less buck.

Upmyinfluence created an antidote to this old-guard model! Their system is designed to totally disrupt and democratize the PR industry, giving users a platform to gain influence and the guts to claim their own authority.

Other Topics We Covered on the Show:

• Josh also shared a little bit about Saving Angel and his U.S Navy experience as a journalist. 
• The story of Adrian Cronauer during the Vietnam war which also became a movie starring Robin Williams.
• Then, we talked about how generosity helps in growing your business. 
• Josh discussed the meaning of “advertising is the tax you pay for being unremarkable”.
• We went on to the conversation and talked about Josh’s superpower which is leveraging authority, platform, and generosity for entrepreneurs.
• Josh defined the meaning of authority, platform, and generosity in business.
• Disappointing other people is what Josh hates the most, this has also been his fatal flaw in his business. He tries to overcome this by being authentic and sincere.
• Lastly, Josh’s guiding principle is believing that everybody has a message that could positively impact the world.

Recommended Tools:

• Generosity
• Authenticity

Recommended Media:

Josh mentioned the following book/s on the show.

• The Go-Giver by Bob Burg
• Marketing Rebellion by  Mark W. Schaefer
• How to Win Friends & Influence People by Dale Carnegie

How To Stay Connected with Josh Elledge

Want to stay connected with Josh? Please check out their social profiles below.

• Website: https://upmyinfluence.com
• Podcast: The Thoughtful Entrepreneur Podcast

With that… let’s go and listen to the full episode…