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Growing Your Network To Grow Your Business with Edwin Dearborn
As a keynote speaker, Amazon bestselling author, and Virtual Chief Marketing Officer, Edwin Dearborn is at the forefront of social media technology and branded content designs. His mission is to help you emotionally and cognitively connect with your past clients and social followers with inspirational, memorable, and “eye-popping” content to keep your practice or business at the top of your mind. In turn, this proven and powerful strategy generates more shares, word-of-mouth, and thus referrals and repeat-business.
[00:01 - 04:30] Opening Segment
Get to know Edwin Dearborn
A passion for marketing and advertising back in the 80s
How Edwin evolved in the marketing space
[04:31 - 14:11] Growing Your Network To Grow Your Business
Mastering your Audience’s Data
Find something that you can do and get better at it
More value becoming a mile deep
The Best Referral Marketing Book
Grab your copy of Edwin Dearborn’s ebook, Referololgy
The Four Different Types of Referrals
Soft Referral
Direct Referral
Working with Influencers
High-End Strategic Referral
[14:12 - 24:47] The Fourth Referral
High-End Strategic Referral: Co-branding
Kaizen
Creative Company-Level Referral
The Best CRMs to Use
[24:48 - 31:59] Closing Segment
Quick break for our sponsors
Groundfloor offers short-term, high-yield real estate debt investments to the general public. Check www.passivewealthstrategy.com/groundfloor/ to get started.
What is the best investment you've ever made other than your education?
A small business
Edwin’s worst investment
1976 VW Dasher
What is the most important lesson that you've learned in business and investing?
“Surround yourself with really, really good people, one of not only intelligence, but of character.”
Connect with my guest. See the links below.
Tweetable Quotes:
“In 2006, I really saw the world was changing when Twitter, YouTube, Facebook all came out. I had a friend that was doing really well with internet marketing and I knew that I would become extinct like a dodo bird if I didn't update my know-how” - Edwin Dearborn
“Referrals are the biggest blind spot marketing.” - Edwin Dearborn
“Memorable becomes referable.” - Edwin Dearborn
------------
Connect with Edwin Dearborn through Instagram, Twitter, and LinkedIn. Don’t forget to grab your very own copy of Referology!
Invest passively in multiple commercial real estate assets such as apartments, self storage, medical facilities, hotels and more through https://www.passivewealthstrategy.com/crowdstreet/
Participate directly in real estate investment loans on a fractional basis. Go to www.passivewealthstrategy.com/groundfloor/ and get ready to invest on your own terms.
Join our Passive Investor Club for access to passive commercial real estate investment opportunities.
LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes
View all episodes
By Taylor The InvestorAs a keynote speaker, Amazon bestselling author, and Virtual Chief Marketing Officer, Edwin Dearborn is at the forefront of social media technology and branded content designs. His mission is to help you emotionally and cognitively connect with your past clients and social followers with inspirational, memorable, and “eye-popping” content to keep your practice or business at the top of your mind. In turn, this proven and powerful strategy generates more shares, word-of-mouth, and thus referrals and repeat-business.
[00:01 - 04:30] Opening Segment
Get to know Edwin Dearborn
A passion for marketing and advertising back in the 80s
How Edwin evolved in the marketing space
[04:31 - 14:11] Growing Your Network To Grow Your Business
Mastering your Audience’s Data
Find something that you can do and get better at it
More value becoming a mile deep
The Best Referral Marketing Book
Grab your copy of Edwin Dearborn’s ebook, Referololgy
The Four Different Types of Referrals
Soft Referral
Direct Referral
Working with Influencers
High-End Strategic Referral
[14:12 - 24:47] The Fourth Referral
High-End Strategic Referral: Co-branding
Kaizen
Creative Company-Level Referral
The Best CRMs to Use
[24:48 - 31:59] Closing Segment
Quick break for our sponsors
Groundfloor offers short-term, high-yield real estate debt investments to the general public. Check www.passivewealthstrategy.com/groundfloor/ to get started.
What is the best investment you've ever made other than your education?
A small business
Edwin’s worst investment
1976 VW Dasher
What is the most important lesson that you've learned in business and investing?
“Surround yourself with really, really good people, one of not only intelligence, but of character.”
Connect with my guest. See the links below.
Tweetable Quotes:
“In 2006, I really saw the world was changing when Twitter, YouTube, Facebook all came out. I had a friend that was doing really well with internet marketing and I knew that I would become extinct like a dodo bird if I didn't update my know-how” - Edwin Dearborn
“Referrals are the biggest blind spot marketing.” - Edwin Dearborn
“Memorable becomes referable.” - Edwin Dearborn
------------
Connect with Edwin Dearborn through Instagram, Twitter, and LinkedIn. Don’t forget to grab your very own copy of Referology!
Invest passively in multiple commercial real estate assets such as apartments, self storage, medical facilities, hotels and more through https://www.passivewealthstrategy.com/crowdstreet/
Participate directly in real estate investment loans on a fractional basis. Go to www.passivewealthstrategy.com/groundfloor/ and get ready to invest on your own terms.
Join our Passive Investor Club for access to passive commercial real estate investment opportunities.
LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes