As a keynote speaker, Amazon bestselling author, and Virtual Chief Marketing Officer, Edwin Dearborn is at the forefront of social media technology and branded content designs.  His mission is to help you emotionally and cognitively connect with your past clients and social followers with inspirational, memorable, and “eye-popping” content to keep your practice or business at the top of your mind.  In turn, this proven and powerful strategy generates more shares, word-of-mouth, and thus referrals and repeat-business.

[00:01 - 04:30] Opening Segment

• Get to know Edwin Dearborn
• A passion for marketing and advertising back in the 80s
• How Edwin evolved in the marketing space

[04:31 - 14:11] Growing Your Network To Grow Your Business

• Mastering your Audience’s Data
  • Find something that you can do and get better at it
  • More value becoming a mile deep
• The Best Referral Marketing Book
• Grab your copy of Edwin Dearborn’s ebook, Referololgy
• The Four Different Types of Referrals
  • Soft Referral
  • Direct Referral 
  • Working with Influencers
  • High-End Strategic Referral

[14:12 - 24:47]  The Fourth Referral

• High-End Strategic Referral: Co-branding
• Kaizen
• Creative Company-Level Referral
• The Best CRMs to Use

[24:48 - 31:59] Closing Segment

• Quick break for our sponsors
  • Groundfloor offers short-term, high-yield real estate debt investments to the general public. Check www.passivewealthstrategy.com/groundfloor/ to get started.
• What is the best investment you've ever made other than your education?
  • A small business
• Edwin’s worst investment
  • 1976 VW Dasher
• What is the most important lesson that you've learned in business and investing?
  • “Surround yourself with really, really good people, one of not only intelligence, but of character.”
• Connect with my guest. See the links below.

Tweetable Quotes:

“In 2006, I really saw the world was changing when Twitter, YouTube, Facebook all came out.  I had a friend that was doing really well with internet marketing and I knew that I would become extinct like a dodo bird if I didn't update my know-how” - Edwin Dearborn

“Referrals are the biggest blind spot marketing.” - Edwin Dearborn

“Memorable becomes referable.” - Edwin Dearborn