In this episode of Between Two Stops, Niki Acosta of Skimmer talks to Ryan Flannery from Pool Monopoly about marketing in the pool service industry. They discuss the shift towards digital marketing, the rise of private equity in the industry, and the strategies pool companies can use to attract and retain customers. Ryan shares insights on buying vs. building routes, the importance of reviews, and setting realistic expectations for marketing investments. They also touch on website design, automation, and the evolving landscape of online advertising. Tune in for valuable advice and perspectives on navigating the modern pool service market!