AdvisorTrends - The 3xEquity Podcast

Growing Your Practice The Cal Newport Way


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Like so many we’re caught up reading Cal Newport’s latest New York Times bestseller, “Slow Productivity.”  Subtitled, “The Lost Art of Accomplishment Without Burnout,” Newport proposes that a path exists for true life quality AND high-level achievement (and that running yourself into the ground doesn’t have to be an inevitability).  That kind of goal likely resonates with most financial advisors, as does much of his earlier work. We turned to a few of those books for clues and suggestions on how to grow your practice:

1. Embrace Deep Work For Unparalleled Focus

Principle: In “Deep Work,” Cal Newport emphasizes the importance of intense concentration on tasks that push your cognitive capabilities to their limit.

Application for Financial Advisors:

  • Block Out Time for Deep Work: Dedicate uninterrupted blocks of time to focus on high-value tasks, such as developing financial strategies, analyzing market trends, or creating personalized client plans. This deep focus will enhance the quality of your work and enable you to offer exceptional value to your clients.
  • Minimize Shallow Work: Reduce the time spent on low-value tasks like checking emails or engaging in unnecessary meetings. Delegate administrative tasks whenever possible to free up time for more meaningful work.
  • Principle: In “So Good They Can’t Ignore You,” Newport argues that developing rare and valuable skills is crucial for career success.

    Application for Financial Advisors:

    • Continuous Learning: Invest time in continuous education and skill development. Stay updated with the latest financial trends, regulations, and technologies. Consider pursuing advanced certifications or specializations that differentiate you from your competitors.
    • Seek Feedback and Iterate: Regularly seek feedback from clients and peers to identify areas for improvement. Use this feedback to refine your skills and services, making you indispensable to your clients.
    •  2. Build Rare And Valuable Skills

      Principle: In “So Good They Can’t Ignore You,” Newport argues that developing rare and valuable skills is crucial for career success.

      Application for Financial Advisors:

      • Continuous Learning: Invest time in continuous education and skill development. Stay updated with the latest financial trends, regulations, and technologies. Consider pursuing advanced certifications or specializations that differentiate you from your competitors.
      • Seek Feedback and Iterate: Regularly seek feedback from clients and peers to identify areas for improvement. Use this feedback to refine your skills and services, making you indispensable to your clients.


      • READ MORE AT 3xEquity.com



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