#007 - Growing your Pup’s Instagram Following by Defining your Purpose with Natalia Martinez

Have you every noticed that most of your favourite Instagram accounts follow a theme or have a purpose?

What most successful influencers have in common is that they’ve chosen to focus on a handful of topics, in order to niche down their audience to those that love those very specific subjects.

For instance, they may focus on hiking with dogs, a particular dog breed, dog nutrition or training.

In this episode we’re chatting with Natalia Martinez who’s grown a laser focused and engaged audience for her dog, Willow, using a few key strategies that’s she’s going to share with you today.

Nat's qualifications include:

• Professional Animal Photographer
• Illustrator and Graphic Designer
• Video Producer
• Content Creator
• Micro Influencer

Learn:

• How setting a purpose for your Instagram account can help you attract quality sponsors.
• What is a micro-influencer?
• How to create your own brand pillars.
• The one thing you should remember when deciding to partner with a brand.
• How to use your pup's Instagram account to sell your own products.

Resources from this episode:

Episode 007: Resources
Everything Pup Podcast Community on Facebook

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