The last thing a writer may want to add to the journey of publishing a book is the job of building a social media following. It's a slog. Tedious. And unless you're a gregarious, larger than life celebrity, building your following takes thought and skill. In this episode, Dave once again interviews Melissa on how she has built her Instagram following. This time, the topic is hashtags. Melissa clears up the confusion on hashtags and gives authors practical help to use the right hashtags to build their social media following.