Each week, we come to you with ideas from the Mouse on how you can grow your small business. This week we're taking a look at how you can leverage strategic collaborations to grow your business faster and reach new audiences.

The inspiration behind this episode is Disney's recent partnership with Lyft and their upcoming joint venture with Target. Join us as we walk you through ways to better collaborate in your small business.

Listen now and discover:

• How excited we are for Season 2 and our thoughts on making it even more magical
• What it means to embrace a collaboration mindset (over a competition one)
• How Disney sought to create their own ride sharing network, Minnie Vans, and leveraged Lyft's expertise to make it happen while still providing a true Disney experience
• Disney's upcoming joint venture with Target and what it means for both businesses
• The importance of choosing joint ventures that are aligned with your business goals, mission, and values
• How to best utilize joint ventures and tips on how to collaborate with another business or brand successfully

Your small business takeaways:

• Brainstorm a few complementary businesses, industries, and brands that you would love to work with
• Leverage your relationships to create a joint venture experience. These types of events can increase your conversion rate, shorten your conversions window, and helps get you in front of a really targeted audience.
• Don't be afraid to leverage other networks and platforms, such as Etsy and shoppable Instagram. They have much bigger audiences and can help lead your target audience back to your website.

Links:

• Our email subscribers get an extra sprinkle of pixie dust in their weekly emails—if you want to get your hands on the free Bonus Pitch Email Template, head to magic.pixiedustandprofits.com to join the list now!