Deceptive practices in architecture like greenwashing or care-washing where firms say one thing but do another can cause problems for a firms growth. Hosts Patience and Brian Jones explore its impact on growth, employee trust, and client relationships. In this episode, we discuss how to stay authentic and back up your statements with real actions. Plus, we explore how you can create genuine marketing messages that truly reflect your firm's values.

Highlights:

• Explanation of green washing and care washing
• Importance of consistency between words and actions
• The danger of employees discovering inconsistencies
• Project owners' expectations aligned with firm professed values
• Reflecting firm values accurately
• The importance of authenticity in firm statements
• Boilerplate language vs. uniqueness
• The risk of universal statements carrying unfulfilled promises
• Encouragement to differentiate with genuine, relatable examples

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/