In this episode of Founders Future, with host Ammar Elm, we sit down with Jason Katz, founder of IPM (Intelligent Protection Management), who shares his journey from American Express marketing executive to building a boutique growth consultancy that helps SMBs and startups create bulletproof growth engines. With nearly two decades in digital strategy and martech, Jason reveals how IPM combines performance marketing with CRM optimization to solve the "half of ad spend is wasted" dilemma—emphasizing data-driven ad strategies and their proprietary 94% CRM success rate (versus the industry's 70% failure average).

Jason dives into IPM's mission to equip every company with a reliable growth engine, whether through scalable digital ad systems or end-to-end CRM implementations. He discusses their shift from warm referrals to building a cold outreach engine, the challenges of transitioning to a scalable sales process, and why their "start small" philosophy (from single-platform tests to full tech stack builds) resonates with clients. Tune in for insights on balancing family life with entrepreneurial ambition, and how IPM's focus on operational foundations is setting them up for their next growth phase.