This week, Mal was joined by Shawn Channell, Founder and CEO of Just Launch.

Shawn spent a decade struggling to create a career in sales where he faced untold rejections which resulted to the birth of Strategic Communication - a sales methodology focused on uncovering the client’s challenges, objectives, and goals, and aligning them with your value.

He spoke about startup entrepreneurs' biggest mistake when looking at the sales side, passion and the important attributes of salespeople.