This week I'm joined by Rob Kessler, Inventor and co-founder of Million Dollar Collar.

After his brand new, freshly pressed Express 1MX dress shirt let him down on his wedding day, Rob came home from honeymoon with a passionate drive to ensure no other man had to suffer a similar wardrobe malfunction.

He spoke about 'placketitis', listening to your customers, and the beauty of the world wide web.