This week, Mal was joined by Paul Chambers, CEO and Co-Founder of SUBTA (Subscription Trade Association).

An around-the-clock volunteer firefighter, husband, and father of four, Paul's passion for helping others is a central part of his character. In the last two decades, Paul has built, scaled, and sold multiple subscription-focused businesses.

He spoke about subscription industry, building relationships with customers, and doing more consumer research.

Visit his website: subta.com