This week, Mal McCallion was joined by Bruno Pešec, Co-creator of Playing Lean.

Bruno helps business leaders innovate profitably. He is one of the rare innovators who can claim that he has worked on a regulation-defying freight train and an award-winning board game for teaching entrepreneurship and innovation.

He and Mal spoke about lean startups, customer base vs user base, and critical elements that customers look for in a product.