This week, Sareedo Ahmed, Co-founder of Cadeau by Us joined Mal McCallion on the 5th episode of the Growth Execution Podcast.

Sareedo and her sister, Nafisa, both experienced the delicate stages and challenges of being first time mothers which deepened the bond between them. Cadeau by Us (cadeaubyus.co.uk) was created when they found themselves struggling to find a nicely put together gift box for the people in their lives who are becoming mothers as well.

Here, Sareedo spoke with Mal about the impact that the pandemic had on their business, customer research, and the most surprising experience she and her Co-founder & sister had when they started their own business.