Getting your app off the ground in China is tough. No matter what industry, internet companies not only need to have a great product, but they also must use data, analytics, and growth hacking to gain an advantage on the competition.

In this area, there are plenty of lessons to learn from Ximalaya App, the biggest audio sharing platform in China with 530 million users and 73% market share. This podcast platform and content marketplace has dominated the Chinese “pay-for-knowledge” industry, which last year was valued at seven billion USD. A crucial reason for Ximalaya’s success is their smart use of data, from extensive A/B testing to an almost obsessive analysis of usage and bounce rates.

At the center of this effort is Tian Sun, the Vice President of Business Intelligence Center at Ximalaya App. She has spearheaded Ximalaya’s efforts to utilize data on a daily basis to improve their app’s user experience and help creators make great content. This is a great conversation for anyone interested in how an industry-leading company is using data in exciting and efficient ways.