On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide talks about growth hacking. He speaks with the authors of the new book "The Growth Hacker's Guide to the Galaxy". Mark Hayes, CEO of Rocketshp and Jeff Goldenberg, Head of Growth at Borrowell.

Brian Mark and Jeff talk about where the book originated from, where it will be available and specific growth hacks for marketers.

The book has over 100 growth hacks as well as case studies of leading startups, including BOLD Worldwide. Which is why you should definitely go buy the book.

The Growth Hacker's Guide to the Galaxy: http://growthhackerguide.com/

(0:57) What inspired the book Growth Hacker's Guide to the Galaxy?

(2:19) Why was the blog post a good idea for a book?

(4:54) When & Where can people find Growth Hacker's Guide to the Galaxy?

(5:29) Where did the growth blog originate?

(7:20) Are you growth hacking the book?

(9:07) Explain your SlideShare success

(10:33) What growth hack was surprising?

(14:50) Who should read this book?

(16:27) What is your best hack for marketers?

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Brian Cristiano: http://www.briancristiano.com

Bold Worldwide: http://www.boldworldwide.com