Rob Hope is an experienced web designer and developer whose celebration of design minimalism, One Page Love, ultimately helped him transition from freelance gigs to working on his side projects full-time. Since then, he’s launched a podcast, created a super-successful eBook, and used Love Curated to compile tons of inspiring references and resources for designers and creatives.

As a South African solopreneur, he’s no stranger to making the most of limited resources. In this episode, he shares clever growth hacking tips and marketing tips that’ll stretch your budget further and help you launch and distribute products successfully. Specifically, we dive into the ideation and execution of his Hot Tips Twitter Drip Feed — which ultimately saw his eBook launch to big success — and how experimenting and (sometimes) failing in public can lead to bigger and better things.