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Growth Hacking Tips and Techniques for Startups: A Marketing Perspective | Founders Korner
On this week's episode of Founders Korner, where we delve into the importance of marketing for early-stage startups, and growth hacking tips and techniques - from a marketing perspective.
Our guest is Emma, a B2B marketing leader with over 10 years of experience in the tech startup industry. Emma has worked at marketing agencies, Fortune 50 companies, and tech startups, and has a particular passion for go-to-market strategy, customer research, and storytelling for early stage startups. Emma will also be discussing the importance of getting marketing and sales on the same page, the difference between the two, her thoughts on essential MVP building steps and how to tailor a go to market strategy. One of the highlights of the episode will be Emma's thoughts on product advisory boards (time - 18:00), including how they can be a valuable resource for businesses looking to fine-tune their product offerings.
If you're a founder or aspiring entrepreneur looking to learn about marketing for SaaS products, this is an episode you won't want to miss. Tune in as Emma shares her expertise and insights on how to effectively market your SaaS product and drive growth for your business. This is an episode you won't want to miss!
Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
==================== Contents of this video: ====================
03:15 - Why you need to take marketing into consideration of your product
05:00 - Understanding your target market + ideal customer
08:00 - Picking your niche and channel
08:51 - Pricing your product
13:47 - Sales vs Marketing
18:08 - #1 Step you need to take developing your product **
============================================================
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
SaaS Product Playbook
//Social//
TikTok
Youtube
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.
View all episodes
By Founders KornerOn this week's episode of Founders Korner, where we delve into the importance of marketing for early-stage startups, and growth hacking tips and techniques - from a marketing perspective.
Our guest is Emma, a B2B marketing leader with over 10 years of experience in the tech startup industry. Emma has worked at marketing agencies, Fortune 50 companies, and tech startups, and has a particular passion for go-to-market strategy, customer research, and storytelling for early stage startups. Emma will also be discussing the importance of getting marketing and sales on the same page, the difference between the two, her thoughts on essential MVP building steps and how to tailor a go to market strategy. One of the highlights of the episode will be Emma's thoughts on product advisory boards (time - 18:00), including how they can be a valuable resource for businesses looking to fine-tune their product offerings.
If you're a founder or aspiring entrepreneur looking to learn about marketing for SaaS products, this is an episode you won't want to miss. Tune in as Emma shares her expertise and insights on how to effectively market your SaaS product and drive growth for your business. This is an episode you won't want to miss!
Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
==================== Contents of this video: ====================
03:15 - Why you need to take marketing into consideration of your product
05:00 - Understanding your target market + ideal customer
08:00 - Picking your niche and channel
08:51 - Pricing your product
13:47 - Sales vs Marketing
18:08 - #1 Step you need to take developing your product **
============================================================
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
SaaS Product Playbook
//Social//
TikTok
Youtube
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.