Luiz Ribeiro is a Managing Director and Co-Head of the Brazil Office for General Atlantic, a leading global growth equity firm. First, we discuss the impact of Luiz’s early career experiences at buyout firm Advent International on his investment philosophy and the lessons he learned from serving as the CFO of one of his portfolio companies. We then dive into the importance of investing in digital first companies and flexible management teams in volatile markets as well as the rise of copycat companies in Latin America. We wrap up with a conversation on price discipline in the face of increased deal competition, differences between investing in the U.S. and Latin America, and the ways in which General Atlantic leverages its global platform to help entrepreneurs.