In this solo episode, I outline what I think around the iOS 14.5 changes and if we're heading into "Advergeddon" with these changes or not, what the changes mean for advertisers, and...most importantly, why I think this is a huge opportunity for great marketers to up their game, work more closely with product managers, and use the product and activation strategies to do more post-click.

Some resources to read include:

• https://9to5mac.com/2021/04/22/apple-expanding-its-app-store-ads-business-rolling-out-suggested-app-ads/
• https://www.cnet.com/how-to/ios-14-5-lets-you-stop-iphone-apps-from-tracking-you-and-it-takes-less-than-a-minute/
• https://9to5mac.com/2021/04/28/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release/

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