We spoke with Andrew McGrath, Founder, Green Light Consulting, a Hong Kong-based recruitment company, about the ins and outs of establishing and maintaining key client programs for law firms Andrew is a qualified lawyer with 20+ years’ experience working in professional services marketing.

The discussion covers:

Why develop a key client program?Starting from scratchLetting clients know about the programUsing client fees on client development initiativesHow to keep up momentumAdvice for BD teams managing client programsFollowing through with feedback