In this episode, we dive into the world of growth and product marketing with industry leaders Sonia Amadi and Olabinjo Adeniran.

Sonia Amadi, Head of Growth at Synth, shares her journey from being a content writer to leading growth initiatives at various companies. She reveals her unique approach to identifying and prioritizing high-potential growth channels, emphasizing the importance of experimentation and data-driven decision-making.

Olabinjo Adeniran, Growth Marketing Leader with over a decade experience and an IT background, discusses his transition to growth marketing and how his technical skills have proven to be a key advantage. He also shares his insights on building successful cross-functional relationships with teams like sales and engineering to drive product growth.

Key Points:

• Transitioning into Growth Roles: Understand the diverse paths and transferable skills that lead to successful careers in growth and product marketing.
• Proven Growth Marketing Frameworks: Learn the unique approaches and philosophies used by industry leaders to achieve sustainable growth.
• Building High-Performance Growth Teams: Uncover strategies for effective cross-functional collaboration and fostering a culture of growth within organizations.
• Leveraging Technical Expertise: Learn which technical skills can supercharge product marketing and fuel growth initiatives.
• The Future of Growth: Explore emerging trends and predictions that will shape the future of product & growth marketing.

Join us for a candid conversation that breaks down the world of growth marketing, offering practical advice and actionable insights for professionals at all levels.