We know that the upcoming Fall and Winter holidays are the Olympic games of marketing. Today’s episode is a special gift from Billie and Billy to our listeners.

Billie and Billy’s sage advice will guide 2022 holiday campaigns, aid in decision-making, and suggest incredibly intentional messaging and frequency choices. ‘Tis the season for smashing success.  

*Warning for parents with small children and hyper-intelligent pets: episode contains spoilers about Santa Claus. 

Topics Discussed:

• Billie’s holiday 2022 trend predictions 
• Quality over quantity: how to be intentional about holiday messaging
• The importance of good data hygiene 
• Testing your holiday campaigns