It’s that time of year: Q4 is typically when brands set their vision for the coming year and take a hard look at their loyalty programs. Is it time for an overhaul?

Billie and Billy dive into the reasons why it may or may not be the right time to shake things up. Whether trying to regain market share, revisit your tech stack, or re-examine how loyalty programs play out across various platforms, this episode is all about unlocking an exceptional personalization and omnichannel strategy around loyalty.  

Topics Discussed:

• Artificial boosts in loyalty metrics observed during Covid lockdown
• How loyalty plays out across multiple tech platforms versus a single choice
• What consumers care about in a loyalty program
• The value of in-person loyalty experiences, especially for point of sale
• How to design CDP architecture for loyalty program strategy