Billie and Billy are trusted advisors to some of the most influential marketing and IT professionals in the country, and they hear the same questions time and again. In each Growth Marketing Master Class segment, they’ll dig into these burning FAQs, offering guidance, industry expertise, and a little attitude. 

For our inaugural Master Class segment, we’re tackling the single MOST frequently asked question: Is there a “right” order of operations for platform implementation, and if so, what comes first? The answer may surprise you.

If you have a burning question that you want Billie and Billy to answer, email us at [email protected]. In the meantime, grab a pen, because Billie and Billy are about to drop some serious knowledge. 

Topics Discussed:

• The “right” order of platform selection and implementation
• Do I need a CDP?
• Billie’s current favorite customer engagement platform 
• The impact of messaging on conversion goals 
• When to start with a product analytics platform