School of Startups

Growth Marketing Partnership Process Explained #012


Listen Later

How our team at Horizen Capital partners with SaaS companies and helps them grow. We share our process to help you understand how we work together.

Layout and build a 5 Tier System (Team, Costs, Website, Product and Marketing Plan) for a roadmap for the next 12 months.

Step 1) Audit of business. We need to understand the unit economics and metrics. We review your financial health, potential cost savings, review team structure (org chart) and responsibilities, review the product and website.


Step 2) Competitor analysis. Review all your competitors product, features, growth %, exit amount, valuations, capital raised, marketing strategy to define where the gaps are.


Step 3) Optimize the website


Subscribe to the School Of Startups Channel on YouTube

 

More About Akeel:

Twitter

LinkedIn


...more
View all episodesView all episodes
Download on the App Store

School of StartupsBy Akeel Jabber | Horizen Capital