What is growth marketing? We were curious so we asked Swedish digital marketing expert Sara Öhman to join us and explain what is it and share some of the methods and processes she has in her toolbox.

#230 Growth marketing with Sara Öhman

UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology and people since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.

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S02E17 (#327). A linkshow. James and Per discuss two articles they’ve stumbled on. This time we feature articles about how certain features of e-commerce sites have to go, and how a design mistake impacted civic engagement in Iceland.

The President of Iceland

S02E16 (#326). Nathan Shedroff, author of A Whole New Strategy, talks to us about how we as designers can have strategic impact. Through an expanded understanding of the context you are working within, and building both situational and operational awareness, we can bridge the gap between design and business.

Strategic impact with Nathan Shedroff

S02E15 (#325). Ellen Lupton, designer, educator and author, helps us stock up our toolbox of design principles and methods, starting off with storytelling in visual design, and the “rule of three” before we move on to linear and non-linear experiences. Will we follow the rule of three and have a third topic?

The rule of three with Ellen Lupton

S02E14 (#324). A slightly different episode to usual. Eva-Lotta Lamm joins us to hold a visual thinking sketching workshop – Eva-Lotta, James and Per have fun going through three sketching exercises set by Eva-Lotta that can help you with your creativity, team-building, visual thinking and much more.

Sketching workshop with Eva-Lotta Lamm

S02E13 (#323).  We are in the age of design-driven change. Maria Giudice joins us to talk about being changemakers – How we can design change in a complex world. We start by looking at the history of change management and how we are now firmly in the age of design-driven change and that requires change...

#230 Growth marketing with Sara Öhman

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