Paul L. Green, director, clinical quality improvement, John F. Kennedy Memorial Hospital, describes the growth of public interest in hospital report cards and whether these report cards truly make a difference among consumers as they select sites of care. Green and Christine Profita Orok, project leader of cost and quality at Blue Cross Blue Shield of Massachusetts, presented at a June 7, 2006 audio conference, Healthcare Report Cards: How to Get an A+ in the Public Reporting of Healthcare Quality Data.