In this interview I talk talked with Alex Mitchell. Alex and I have worked together at Upside Business Travel as well as at Bullseye Admissions. Alex is one of the leading voices in the product space, and I wanted to get him on to talk to us about how to leverage growth for product roadmapping so that the right features or products are built at the right time.

Topics covered include:

• How much involvement do Product Managers have in growth?
• How do you know how much weight to give to experiments
• Example of an experiment that became a key feature in a product
• How PMs, Growth Teams, and companies handle growth as a team sport
• What percentage of features should be driven from Growth and Experiments?
• Much more!

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