Host: Alison Werner
Guest: Terri Ross, Practice Management Expert

Episode Overview:

In the fifth and final episode of our podcast series on growth strategies for medical aesthetic practices, Alison Werner and Terri Ross wrap up the series with a deep dive into accountability. After exploring the key strategies for growth—from business fundamentals and weight loss services to wellness offerings and AI integration—this episode ties everything together by focusing on the critical role accountability plays in achieving sustainable success.

Terri provides actionable advice on how practice owners can hold themselves and their teams accountable, set clear expectations, and align their business goals with their personal aspirations. This episode highlights the importance of intentional decision-making and offers practical steps to build a thriving, resilient practice.

What You’ll Learn:

• The Power of Accountability:
  Why holding yourself and your team accountable leads to better performance, increased profits, and improved retention.
• Key Steps for Practice Owners:
  How to balance your roles as a clinician, business owner, and leader by setting clear expectations and identifying essential traits for each team role.
• Team Accountability Strategies:
  Practical tools like morning huddles, monthly meetings, and performance reviews to ensure staff stay aligned with practice goals.
• Self-Reflection for Owners:
  How practice owners can evaluate their leadership style and seek mentorship or coaching to enhance their business acumen.
• Aligning Business with Personal Goals:
  How to ensure your practice growth supports the lifestyle and legacy you envision for yourself and your family.

Series Recap:

• Episode 1: State of the Industry – Understanding business fundamentals and the need for training.
• Episode 2: Harnessing the Weight Loss Craze – Turning a Trend into Long-Term Growth – Building long-term patient relationships through strategic weight loss programs.
• Episode 3: Integrating Wellness – Expanding Growth Opportunities Beyond Surgery – Expanding into holistic care to meet patient demand and drive retention.
• Episode 4: Embracing Artificial Intelligence – Leveraging AI for enhanced diagnostics, efficiency, and patient engagement.
• Episode 5: Accountability and Intentional Growth – Bringing it all together with intentional growth and leadership strategies.

Connect with Terri Ross:

• Website: Terri Ross Consulting

Stay Connected:

• Visit Us: PlasticSurgeryPractice.com