In this episode of Worth Your Salt, Jennifer Orechwa welcomes JP Faulkner, Head of Subscription Services for Growthstack, a division of Influx Marketing, to talk about the next evolution of AI-powered med spa websites. Growthstack is helping med spas, aesthetics practices, and wellness businesses rethink what their website can actually do — moving beyond a static online brochure and toward a true growth engine that supports lead generation, appointment booking, CRM integration, multi-location management, and real-time marketing performance insights.

JP shares how Growthstack is making website building easier, faster, and more strategic by using generative AI so practice owners can turn marketing ideas into website updates and measurable campaigns faster than ever. The conversation explores what becomes possible when a med spa website is built not just to look beautiful, but to help attract the right patients, capture and convert leads, support scalable growth, and give practice owners clearer visibility into what’s actually working in their marketing.