There are a plethora of shiny objects in the sales and marketing universe these days.

There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention.

It seems like everyone has some trick, hack, or groundbreaking new innovative approach.

However, after the smoke clears and the mirrors are taken down, the foundations of marketing brilliance always survive the course of time.

Those businesses that keep focused on these fundamentals are the ones that are able to experience long-term, sustainable profitability.

In fact, you can boil down long-term business success into two words.

Join Michael as he reveals two guiding words for successful marketing.