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GTM 34: "Community Is the New Google" with Kathleen Booth
Intro
Kathleen Booth is the SVP of Marketing and member of experience at Pavilion, The modern union for go-to-market leaders. Prior to her time at Pavilion, she founded Quintain Marketing a full service marketing agency that she sold after over 10 years of operating.
Kathleen has held a multitude of Marketing Leadership roles at VC backed B2B Tech companies. She continues to serve as an advisor to early stage SaaS companies and B2B startups.
Kathleen shares a ton of tactical advice on B2B leadership, including how to show up in your community, how to properly draw lines when founding a company, and her biggest learnigs from her exit after operating Quinatain Marketing for 11 years.
What you'll learn
- Best ways to overcome your Imposter Syndrome
- How to leverage your community in order to elevate your career and drive pipeline
- How to better understand your company's objectives
- An in-depth explanation of Kathleen's entrepreneurial journey and the importance of drawing lines in the sand when starting out
Highlights
(6:20) The mission behind Pavilion and how Kathleen first kicked off her role with the team
(8:09) Strategies to overcome Imposter Syndrome
(12:33) Tips & tricks for managing a board
(15:47) Why community is more important than ever
(21:17) Who should be showing up in your community to drive actual revenue and demand
(27:45) Incentivizing your team to show up in community
(31:11) Kathleen's experience building and selling her company
(40:50) Tactical advice to founders who haven't yet found product market fit
(44:27) The importance of investing in your personal brand
Quotes
"Developing the confidence to say: I don't know, but i'll find out"
"In the leadership world, it's important to be vulnerable in a way that expresses confidence"
"The best advice I can give to founders today, is to always form a corporate prenup when starting out"
Links and Resources
Kathleen's Linkedin: https://www.linkedin.com/in/kathleenslatterybooth/
Pavilion's Website: https://www.joinpavilion.com
The GTM Podcast
Don't miss The .GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
And…monthly bonus podcast episodes dropping the first Thursday of every month.
The GTMfund website - www.gtmfund.com
View all episodes
By GTMFundIntro
Kathleen Booth is the SVP of Marketing and member of experience at Pavilion, The modern union for go-to-market leaders. Prior to her time at Pavilion, she founded Quintain Marketing a full service marketing agency that she sold after over 10 years of operating.
Kathleen has held a multitude of Marketing Leadership roles at VC backed B2B Tech companies. She continues to serve as an advisor to early stage SaaS companies and B2B startups.
Kathleen shares a ton of tactical advice on B2B leadership, including how to show up in your community, how to properly draw lines when founding a company, and her biggest learnigs from her exit after operating Quinatain Marketing for 11 years.
What you'll learn
- Best ways to overcome your Imposter Syndrome
- How to leverage your community in order to elevate your career and drive pipeline
- How to better understand your company's objectives
- An in-depth explanation of Kathleen's entrepreneurial journey and the importance of drawing lines in the sand when starting out
Highlights
(6:20) The mission behind Pavilion and how Kathleen first kicked off her role with the team
(8:09) Strategies to overcome Imposter Syndrome
(12:33) Tips & tricks for managing a board
(15:47) Why community is more important than ever
(21:17) Who should be showing up in your community to drive actual revenue and demand
(27:45) Incentivizing your team to show up in community
(31:11) Kathleen's experience building and selling her company
(40:50) Tactical advice to founders who haven't yet found product market fit
(44:27) The importance of investing in your personal brand
Quotes
"Developing the confidence to say: I don't know, but i'll find out"
"In the leadership world, it's important to be vulnerable in a way that expresses confidence"
"The best advice I can give to founders today, is to always form a corporate prenup when starting out"
Links and Resources
Kathleen's Linkedin: https://www.linkedin.com/in/kathleenslatterybooth/
Pavilion's Website: https://www.joinpavilion.com
The GTM Podcast
Don't miss The .GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
And…monthly bonus podcast episodes dropping the first Thursday of every month.
The GTMfund website - www.gtmfund.com