In this GTM Advice episode, Rachel Elsts Downey, Founder and CEO at Share Your Genius, answers a fast round of questions and shares her go-to-market advice with you. 

Check out how Rachel answered the following questions:

1. What is the biggest go-to-market challenge today? How would you tackle this challenge?
2. Where would you focus your efforts if you had limited resources and had to drive immediate results?
3. How do you ensure there is alignment across all go-to-market functional teams? (i.e. sales, marketing, product, and customer success)
4. What’s the one “dirty little secret” in go-to-market that nobody talks about, but everyone needs to know? 
5. What do you think is the biggest misconception about having a career in go-to-market? 
6. What is one skill that all GTM professionals need to have mastered to be successful? 
7. What is one thing you wish you knew sooner? 
8. What is one piece of advice you would give to someone looking to grow their career in go-to-market?