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GTM Is Revenue Engineering ft. Sergio Perea
In today's episode, I chat with Sergio Perea, founder at Boost Hero, about what he calls revenue engineering—treating GTM as a system, not a guessing game, by optimizing every part of the funnel from how leads enter to where deals slow down, with data, tools, and clear processes rather than random growth hacks.
We explore his core philosophy: AI is a maximizer, not a foundation—you need solid business fundamentals, a clear ICP, a differentiated offer, and simple communication first, and only then does AI actually amplify results instead of amplifying confusion. He also shares his approach to service-based offers: give away 5% of the process for free as a no-brainer lead magnet, so the prospect experiences your quality and thinks "if they did this much for free, imagine what the other 95% looks like." His prediction: teams will get dramatically smaller while revenue goes up—billion-dollar companies with two or three people is not far off, and we're already seeing early signals with companies like Shopify growing 50% while cutting headcount. Sergio shares his path from top-performing B2C appointment setter for e-commerce coaches, to moving into biotech and scientific animation in B2B, to spending three years building out a full-funnel GTM system for one client before discovering Clay through that same client and using Claygent to pull clinical trial data for biotech prospects—the moment that made him go all in. His advice: learn business and economics first, then find the AI tools that execute those fundamentals better—because clients don't pay for someone who knows a piece of software, they pay for someone who understands the whole funnel and can deliver real revenue.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What Boost Hero Does: Revenue Engineering for B2B Companies
(01:27) Client Segments: SaaS, Travel Tech, Scientific Animation
(02:00) No-Brainer Free Offers: Give Away 5% to Earn the Other 95%
(03:19) AI as a Maximizer, Not a Foundation: Fundamentals First Always
(05:20) Sergio's Journey: B2C Appointment Setting to B2B Biotech GTM
(06:36) Discovering Clay Through a Client and Using Claygent for Clinical Trial Data
(07:56) The Aha Moment: When Clay Finds in Seconds What Took BAs Hours
(09:00) Future Predictions: Billion-Dollar Companies With Two or Three People
(10:08) Shopify's 50% Revenue Growth While Cutting 2,000 People: Early Signal
(11:16) Advice: Learn Business and Economics First, Then Layer in the Tools
🔗 CONNECT WITH SERGIO
👥 LinkedIn
💻 Website
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
View all episodes
By Saurav GuptaIn today's episode, I chat with Sergio Perea, founder at Boost Hero, about what he calls revenue engineering—treating GTM as a system, not a guessing game, by optimizing every part of the funnel from how leads enter to where deals slow down, with data, tools, and clear processes rather than random growth hacks.
We explore his core philosophy: AI is a maximizer, not a foundation—you need solid business fundamentals, a clear ICP, a differentiated offer, and simple communication first, and only then does AI actually amplify results instead of amplifying confusion. He also shares his approach to service-based offers: give away 5% of the process for free as a no-brainer lead magnet, so the prospect experiences your quality and thinks "if they did this much for free, imagine what the other 95% looks like." His prediction: teams will get dramatically smaller while revenue goes up—billion-dollar companies with two or three people is not far off, and we're already seeing early signals with companies like Shopify growing 50% while cutting headcount. Sergio shares his path from top-performing B2C appointment setter for e-commerce coaches, to moving into biotech and scientific animation in B2B, to spending three years building out a full-funnel GTM system for one client before discovering Clay through that same client and using Claygent to pull clinical trial data for biotech prospects—the moment that made him go all in. His advice: learn business and economics first, then find the AI tools that execute those fundamentals better—because clients don't pay for someone who knows a piece of software, they pay for someone who understands the whole funnel and can deliver real revenue.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What Boost Hero Does: Revenue Engineering for B2B Companies
(01:27) Client Segments: SaaS, Travel Tech, Scientific Animation
(02:00) No-Brainer Free Offers: Give Away 5% to Earn the Other 95%
(03:19) AI as a Maximizer, Not a Foundation: Fundamentals First Always
(05:20) Sergio's Journey: B2C Appointment Setting to B2B Biotech GTM
(06:36) Discovering Clay Through a Client and Using Claygent for Clinical Trial Data
(07:56) The Aha Moment: When Clay Finds in Seconds What Took BAs Hours
(09:00) Future Predictions: Billion-Dollar Companies With Two or Three People
(10:08) Shopify's 50% Revenue Growth While Cutting 2,000 People: Early Signal
(11:16) Advice: Learn Business and Economics First, Then Layer in the Tools
🔗 CONNECT WITH SERGIO
👥 LinkedIn
💻 Website
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.