In this conversation, Erika Underwood shares her unique career journey from the fashion industry to the education sector, emphasising the importance of partnerships and empathy in sales. She discusses the challenges of navigating the education sector, the transition from corporate to startup environments, and the resilience required to adapt to changing circumstances. Erika highlights the significance of data-driven decision-making and the need for flexibility in go-to-market strategies, especially in the face of competition from established practices.