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GTM Roles Are Changing Now ft. Evamarija Batkoska
In today's episode, I chat with Evamarija, GTM engineer at The Playbook Agency, about building end-to-end outbound systems for B2B SaaS and tech services companies from data to delivery.
We explore her creative automation where Clay finds people who previously worked at target agencies, sends outreach, auto-generates response drafts to replies, pings her for approval, and sends or holds based on her yes/no - essentially making her the "boss of the AI" instead of manually crafting every message. Eva shares her journey from feeling unchallenged in static marketing work to discovering Clay through a friend, starting from zero technical background (business informatics student learning APIs theoretically), and proving anyone can learn programming-adjacent skills with AI's help. She discusses why we shouldn't fear the industrial revolution happening now (just like bottle-making automation replaced manual labor), her prediction that GTM engineers will become "GTM architects" orchestrating automated systems instead of chopping vegetables manually, and her advice: don't overcomplicate, experiment with tools fearlessly, and leverage ChatGPT to answer every question along the way.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:32) What The Playbook Agency Does and Client Focus
(01:49) The Onboarding Process: Understanding Companies Deeply
(03:22) Running A/B/C Test Campaigns to Understand Markets
(04:13) Creative Campaign: Auto-Generated Reply Drafts With Human Approval
(05:50) Being the Boss of AI (Not Replaced By It)
(06:23) Embracing Automation Instead of Fearing It
(07:15) Industry Revolution Parallels: Bottle-Making to GTM
(08:42) Journey from Marketing to Clay Discovery
(10:06) Zero Technical Background to APIs and Webhooks
(11:20) Overcoming "I Don't Know Programming" Limiting Beliefs
(12:01) Future Prediction: GTM Architects Orchestrating Systems
(13:48) Advice: Don't Overcomplicate, Experiment Fearlessly
(14:47) Closing and Contact Information
🔗 CONNECT WITH EVAMARIJA
👥 LinkedIn
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
View all episodes
By Saurav GuptaIn today's episode, I chat with Evamarija, GTM engineer at The Playbook Agency, about building end-to-end outbound systems for B2B SaaS and tech services companies from data to delivery.
We explore her creative automation where Clay finds people who previously worked at target agencies, sends outreach, auto-generates response drafts to replies, pings her for approval, and sends or holds based on her yes/no - essentially making her the "boss of the AI" instead of manually crafting every message. Eva shares her journey from feeling unchallenged in static marketing work to discovering Clay through a friend, starting from zero technical background (business informatics student learning APIs theoretically), and proving anyone can learn programming-adjacent skills with AI's help. She discusses why we shouldn't fear the industrial revolution happening now (just like bottle-making automation replaced manual labor), her prediction that GTM engineers will become "GTM architects" orchestrating automated systems instead of chopping vegetables manually, and her advice: don't overcomplicate, experiment with tools fearlessly, and leverage ChatGPT to answer every question along the way.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:32) What The Playbook Agency Does and Client Focus
(01:49) The Onboarding Process: Understanding Companies Deeply
(03:22) Running A/B/C Test Campaigns to Understand Markets
(04:13) Creative Campaign: Auto-Generated Reply Drafts With Human Approval
(05:50) Being the Boss of AI (Not Replaced By It)
(06:23) Embracing Automation Instead of Fearing It
(07:15) Industry Revolution Parallels: Bottle-Making to GTM
(08:42) Journey from Marketing to Clay Discovery
(10:06) Zero Technical Background to APIs and Webhooks
(11:20) Overcoming "I Don't Know Programming" Limiting Beliefs
(12:01) Future Prediction: GTM Architects Orchestrating Systems
(13:48) Advice: Don't Overcomplicate, Experiment Fearlessly
(14:47) Closing and Contact Information
🔗 CONNECT WITH EVAMARIJA
👥 LinkedIn
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.