In today's episode, I chat with Ilayda, principal GTM systems engineer, about building custom systems beyond just launching campaigns—creating custom scrapers, internal app patches, and systems running in client's cloud for security (multinational companies prefer this), cutting noise by building systemized prospecting that's budget-efficient instead of traditional tools costing a fortune with poor ROI. 

We explore her roofing/real estate client system building a 24/7 lead matcher pulling roof repair requests from forms/scrapes qualified by AI calls, using webhook to push leads to custom matcher scraping Google Maps in 30-mile radius with Cheerio filtering residential vs commercial before enriching contacts via Apollo/SnowEye/Apify, sending AI personalized emails through Klaviyo with AI calls and SMS follow-ups via Make.com if no reply in 3 hours, plus AI layer learning from behavior/past code logs—same logic for real estate off-market leads triggering outreach to investors based on patterns. Ilayda shares her journey working with 50+ companies across SaaS/FinTech/e-commerce starting with social media automation pre-AI era, paid ads, shifting to B2B but keeping B2C perspective (mixed clients benefit from both), doing master's in innovation and marketing learning SQL, and now coding doesn't require being too technical anymore. She predicts tools changing drastically in next six months with AI getting personalized from scratch (agents, smart AI clouds), Clay adding personalization with Sculptor pulling lists automatically, and time-is-money mindset eliminating noise. Ilayda's advice: check latest trends (Cloud Code, Exa, Clay), follow four essentials—identify bottleneck, map ideal process, build automation in layers, test/iterate/optimize (nobody pulls best campaign first trial), learn n8n or Make.com, observe best-performing SDR output to clone their process, network and watch what geniuses are doing, and enjoy the creative flow because it's a fun field. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:44) What a GTM Systems Engineer Does: Custom Systems Beyond Campaigns 
(02:34) Cutting Noise with Systemized Prospecting (Budget-Efficient) 
(06:46) Creative System: Roofing/Real Estate 24/7 Lead Matcher 
(08:19) Custom Matcher Scraping Google Maps with Cheerio 
(09:09) AI Calls and SMS Follow-Ups via Make.com 
(14:32) Journey: 50+ Companies, Social Media Automation to B2B 
(16:03) Master's in Innovation and Marketing (SQL Learning) 
(17:12) Future Prediction: Tools Changing Drastically in 6 Months 
(18:13) Clay Adding Personalization with Sculptor 
(19:42) Advice: Follow Four Essentials, Learn n8n/Make.com 
(21:01) Observe Best SDR Output to Clone Process 
(23:06) Closing and Contact Information

🔗 CONNECT WITH ILAYDA

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📧 Email - [email protected]

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