Go to Market Fridays

GTM vs RTM

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Are Go to Market (GTM) and Route to Market (RTM) the same?

The answer is yes and no. I can sit here and say that they are different but depending on which company you work for; it may be used interchangeably.

A route-to-market strategy is usually a part of your go-to-market strategy. A go to market strategy includes broadly the strategy and plan you will undertake to sell your product.

There are usually at least three key components for a GTM:

  • Routes to market (direct, though sales teams, through resellers, etc)
  • Marketing strategy (targeting, positioning, pricing, packaging)
  • Distribution channels (paid media, social, PR, SEO), etc.
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    Go to Market FridaysBy Anoop