Don Caldwell is the managing editor of Know your Meme.

We chat the power of memes; signalling theory; key components of virality; advertising and perverse media incentives; 4chan culture, Pepe the frog and the alt right and some of the weird and wonderful internet subcultures that exist in 2019.

Connect with Don:   Don’s profile on KnowYourMeme   Twitter (@doncald)   Don’s trippy Tumblr      Recorded in Christchurch, New Zealand and Cologne, Germany