When it comes to NFT marketplaces in Asia, they don't get much bigger than Jump.trade which claims to be the biggest of them all. Jump.trade is just one of the businesses operated by the site's parent GuardianLink which was founded in 2016. GuardianLink also works with some of the world's biggest brands on their NFT strategies. To find out more about the enterprises that GuardianLink is working with and what those brands are doing with NFTs, Blockchain Journal editor-in-chief David Berlind interviewed GuardianLink co-founder and CEO Ramkumar Subramaniam at the NFT.NYC 2023 Conference in New York City.

Among the enterprise brands that GuardianLink has worked with are Pepsi, snacks and candies conglomerate Mondelēz International, and the Los Angeles Times. For example, it worked with Mondelēz International to develop Cadbury Gems — charitable NFTs for its Cadbury chocolate brand (founded in 1824 by John Cadbury) — the proceeds of which were donated to support the educational needs of underprivileged children. Following the success of that program, GuardianLink is also working on an NFT program for Chips Ahoy! cookies, another one of Mondelēz's hugely famous brands.

During the interview, Subramaniam also explained what GuardianLink has done for Pepsi (for its sugarless Black Pepsi Brand) and the LA Times (for its Super Bowl 2023 promotions), and how the Indian-based company plans to use its experience in building its own Cricket Metaverse to help its big brand customers launch their own immersive Web3 ecosystems.

To watch the video version of this podcast or read its full-text transcript, go to:

https://blockchainjournal.com/interview/guardianlink-ceo-discusses-nft-strategy-and-execution-work-it-does-pepsi-cadbury-and-la/

The video can also be watched on Blockchain Journal's YouTube Channel at https://www.youtube.com/watch?v=XOfizQ42HVE